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- 1. Do you want to be in business for yourself?
- 2. Honestly do you have the skills to manage your own business?
- 3. Do you have a plan and goal for your product or company?
- 4. Is your product or service unique, can it be easily copied?
- 5. Is your product something people want or need?
- 6. Will buyers go out of their way to find you and pay a premium price to have your products in their lives?
- 7. Is the category you are about to enter profitable?
- 8. Are you a good practitioner in delivering the product?
- 9. Do you have any sales experience?
- 10. Have you written a Business Plan?
- 11. Have you written a Marketing plan?
- 12. Have you created your Positioning Statement?
- 13. Do you know what your brand strategy is?
- 14. Have you created a vision statement?
- 15. Do you think you can gain a significant share of market in 5 years?
- 16. Can you define "brand?"
- 17. Do you know how to take your product or service to market?
- 18. Do you know who your primary and secondary customers are?
- 19. Do have a cash flow projection on all of your costs for the first year?
- 20. Can you get enough funding for the first year plus a 3 month reserve?
- 21. Is your product produced to the highest possible standards?
- 22. Have you looked for accommodations?
- 23. Do you have a good accountant and legal advisors?
- 24. Have you discussed your proposal with your potential customers?
- 25. Have you decided who will help you create your image?
- 26. Have you decided what your corporate identity & image will look like?
- 27. Have you researched the media your use to reach your target audience?
- 28. Have you created a media/promotional plan and schedule?
- 29. Have you decided what you advertising, web, and other communications will look like?
- 30. Do you have a good sense of humor?